Hi, I'm Chris...
I help coaches, consultants, and solo service providers cut their work time in half, double their income, and build freedom-first businesses that run lean and smart.
No big team. No hustle.
Just systems, AI, and a business that gives you your life back.
For 20+ years, I’ve been building location-independent, high-margin businesses—solo.
Now I help others do the same through my Freedom Stack course & community, 1:1 mentoring and Fractional CMO support, and our invite-only Casa Naia retreats at my beachfront villa in Puerto Escondido, Mexico.
The Mission
To help 100,000 coaches, consultants, and solopreneurs double their income while cutting their hours in half—by building AI-powered, freedom-based businesses that scale without burnout.
We're living in a new era.
You don’t need a team, an office, or 12-hour days to succeed.
With the right systems, smart automation, and a little personal mastery…
you can build a business that gives you your time back—not takes it from you.
This isn’t about Lambos or 8-figure exits.
It’s about building a life you actually want to live.
My Wake-Up Call
I thought I’d made it.
I was living on the beach in Mexico, working from my laptop, scaling to $25K+ months.
But I was grinding 12 to 16 hours a day. Chained to my business. Again.
Then one day, the waves were perfect.
My wife grabbed her board and paddled out in front of our house.
“I’ll be right behind you,” I told her. Just one more email.
She surfed alone—for over an hour.
Came back bleeding.
She’d been caught in a rip current and then a big cleanup set snapped her board.
She got cut up and barely made it back in.
And I was still at the table, staring at a laptop.
She looked at me and said:
“You built this business for freedom. But you’re always working.
If you don’t change, I’m out.”
That hit me like a truck.
That night, I made a promise:
Stop building my life around my business.
Start building my business around my life.
What Happened Next
That night, after the surf scare, I knew something had to change. So I went looking for answers.
That’s when I found a book that changed everything:
The E-Myth by Michael Gerber.
It hit me like a freight train.
I realized I was stuck in the technician trap—doing all the work in the business, instead of designing the business to run without me.
I followed that book like it was a manual for freedom:
• I mapped every system
• Delegated or automated everything I could
• Built the business to serve me, not the other way around
And it worked.
• I went from 60+ hour weeks to just 3–4 hours a day
• I made more money with fewer moving parts
• I became the husband and dad I wanted to be
• I finally had time to live the life I actually dreamed of
Then a few years ago—when AI exploded—I went all in.
Tested 500+ tools. Built workflows. Trained my own AI team.
Now they run 24/7, follow my playbook, and handle most of the stuff I used to do manually.
No burnout. No payroll. No babysitting.
Since then, I’ve helped hundreds of coaches, consultants, and solo founders do the same—rebuild their business around their life, not the other way around.
“Before working with Chris, I was drowning in client work and completely burned out. Now I work 4–5 hours a day, my income has doubled, and I actually have weekends again. This changed my life.”
Silvina Armento, Coach & Course Creator
How I Can Help You
🌴 The Freedom Stack
A practical course + community that helps coaches, consultants, and solo founders simplify and scale with automation, AI, and lean business systems.
• Build leveraged income (even if you’re solo)
• Automate 80% of operations
• Get out of the weeds and into your zone of genius
• Create real time freedom
🧠 1:1 Mentoring & Fractional CMO
For solopreneurs making $5K–$50K/month who want to scale without chaos.
I’ll help you:
• Clarify your offer so it converts consistently
• Build client acquisition systems that run on autopilot
• Launch simple, high-converting campaigns
• Use AI to eliminate busywork
• Install the right systems so you stop being the bottleneck
🌊 Casa Naia Accelerator Retreats
Live and work with me at my beachfront villa in Mexico.
Just you, a few hand-picked entrepreneurs, and an immersive week to simplify your business, install new systems, and create a whole new rhythm of life.
This isn’t a networking event.
It’s a life reset.
Spots are limited and fill quickly.
What Freedom Actually Looks Like
• I surf most mornings in Mexico. Ski most days in Utah
• I’ve been happily married for over 20 years to my Argentinian wife
• I’m a dad to two amazing daughters—we travel the world together
• Everything runs lean, async, and automated
• No team. No office. No stress
A Typical Day in Mexico?
Wake up early.
Quick yoga.
Drop my daughter off at school.
Surf with my wife.
We eat breakfast together—unhurried. Present.
Then I go into deep work mode, 10am–3pm.
No distractions. No calls. Just building the business—not babysitting it.
Afternoons are for family.
Tennis. Cooking. Hanging out. Talking.
Evenings?
Good food. Real connection. Maybe a walk on the beach… or sauna and ice bath at our villa.
I go to bed feeling present. Grounded. Free.
And I know my business grew while I lived.
That’s the win.
Want to Join Me?
Here’s how we can roll:
👉 [Start the FREE 7-day Freedom Blueprint email course]
👉 [Join the Freedom Stack community]
👉 [Apply for 1:1 mentoring or Fractional CMO support
👉 [Apply for the Casa Naia Accelerator Retreat]
Or just follow along via the newsletter.
Wherever you are right now…
I’m here to help you build a business that gives you your life back.
– Chris