How to Make Money Online. This is Part 2 of the Live Case Study.
Please read the How To Make Money Online Case Study Part 1 Overview if you haven’t already.
In this blog post we’re going to get into the Nuts and Bolts of how Mitch can create his Online Business. He’s going to create an Information Product.
Mitch is going to create an Information Product about Fitness Training. This will allow people to improve at their sports and to become better athletes.
Here are the basic components Mitch (and you) will need for an online business:
1. Product or Service
A) Decide on type of Product to create
B) Decide on Name and URL
C) Create Logo and Graphics
D) Create Your Product
2. Order Page / Payment Processing
3. Sales Page
4. Email Autoresponder System for email lists
5. Email Opt-in Page (Squeeze Page)
6. Valuable/Helpful Freebie (Bribe) for squeeze page
7. Prospect Email Series
8. Customer Email Series
9. Traffic (visitors)
How to Make Money Online – the easy way …
Let’s build Mitch’s Online Business shall we? You can follow along and do the same for yourself.
1A) Decide on type of Product to create
There are many different products or services that you can create and sell online. I recommend you start by creating an Information Product. These are easy to create and distribute. Possible Information Products include:
- Ebook
- Audio course (interviewing experts for example)
- Video course
- Coaching program
- Membership website
- Software
Mitch is going to create an Online video home-study course. He decided that instructional videos will be the best way to teach his fitness training methods.
He could create a physical DVD video product but has decided to go with an online video course so that he doesn’t have to worry about shipping a physical product.
It’s actually pretty easy to use a fulfillment house to ship your DVD for you. But Mitch wants to keep it as simple as possible. He’s decided to create a digital product. No DVDs, just online access to the video home study course.
1B) Decide on Name and URL
When coming up with the name of your product you should try to include a big benefit in the name.
If you can include your main keyword in the name, that helps too.
For Mitch’s information product name and URL he came up with:
Go Pro Fitness Training
GoproFitnessTraining.com
He chose this name because it has the keywords “fitness training” in the name and URL, and because the words “go pro” convey the benefit, the idea that by doing this fitness training you can become as good as a professional athlete at your sport.
He then registered the URL online. You can register your URL with any online registrar.
I recommend namecheap.com for registering your URLs.
1C) Logo and Graphics
There are many ways to create your logo and graphics for your product. You can hire a graphic artist online at websites like: rentacoder.com, elance.com, freelancer.com, etc.
Or you can post a contest on 99designs.com
Mitch posted a contest for the logo design on 99designs.com
He received 44 entries.
The way it works on 99designs.com is that you post a description of your project and then graphic artists submit their mockups and they compete against each other.
You give them feedback on their mockups and they come back with new ones. Then you decide on the winner.
Then you pay for the winning design and they send you the files.
Mitch went back and forth with the different designers and decided on this logo:
Next Mitch created a simple header graphic for his product.
1D) Create Your Product
Mitch is going to create a video homestudy course. Once people pay for the course they will receive access to the product online.
They will be able to watch the videos online and also download them to their computer to watch offline. The fitness instructional videos will be housed inside an online membership system which runs on a wordpress blog.
For this he is going to use: Wishlist membership system software.
This is an easy system to install and run on your webserver.
For his web hosting he is using Hostgator.
He purchased the Wishlist membership system software and had them install it for him on his Hostgator webhost under his URL goprofitnesstraining.com
The beauty of the Wishlist membership system is that it runs on top of the WordPress blogging platform.
This is perfect for Mitch’s needs because he can place his Fitness instructional videos inside of blog posts inside the membership system.
It’s easy to update and he can do it all himself without needing a webmaster to help him.
When customers watch a video and have questions they can post their questions or comments under his video blog post, and he can answer them right there.
All of the other customers will be able to see the question and answer. This is a way of making the program interactive. Which is very beneficial to his customers.
Mitch is in the process of creating his Information Product.
He’s created the fitness training program product outline. It consists of a PDF manual, and the fitness training instructional videos.
He’s creating the videos and the manual and will post them inside his product area of his Online homestudy video course product.
This is what it looks like so far:
To finish the product Mitch still needs to finish the videos and post them.
Once the product is finished he will work on the rest of the steps, creating a sales page, order page, squeeze page, follow up email series, etc.
And once that is all done he’ll have to drive traffic (visitors) to his squeeze page and offer.
As Mitch progresses with the rest of the steps, I will post them here so you can follow along with his progress.
I hope you have found this case study helpful and that you can follow along and build your own information product business.
How to make money online? Please ask your questions and share your comments below.
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{ 14 comments… read them below or add one }
hello chris i have been receiving your mails for sometime now and i am interested in being part of the affilate marketer online, but not sure if this is for real. how do i get to start and what is required to be part of it?
Sounds good. Wish I could do something like it. I have had a site for years and directing traffic to it is too expensive.
Very helpful thanks Chris!
Wait a minute chris who are your sponsors coz this information is more than free.am short of words…….
thanks coz this is not another video stuff,had it been it is,i would have develop goose pimples.This is quite inspiring!
Great! Am getting new ideas and soon will be on the move.
Keep them coming
Chris thank you for all this step by step information It seems like the ole addige is true when they say , it takes money to make money. So for people like me it rings true.
ok not bad! waiting for more…
Great information! I’m looking at my online business idea very differently now.
I all sounds very logical!
It’s just a case of breaking it down into bite sized chunks, and follow a set of simple rules or structured format, this way you will not be overwhelmed.
Roger
This entire process really looks easy to duplicate in another niche. Guess you’re yet the get to the difficult part. I’m digesting it all. And by the way, I think I should starting looking at using 99designs. Appears to be a smart way to get the best. Thanks Chris, for sharing!
thanks for this post Chris, interesting. I think that my problem (and I sure not only I have this) is to think about the product and create it. ¿lack of creativity? ¿lack of time? not sure what is the problem.
¿Do you think that a product in spanish can have sucess?
Good that you visit Argentina
Que tengas una linda estadia, Saludos desde Buenos Aires, Argentina :)
Thank you truly for doing this, breaking down this process piece by piece. I really appreciate it and eagerly await the next step…
thanks will wait for the next part eagerly