The Truth About Abs Earns Mike Geary $1,000,000 Per Month

43 comments

truth about abs

Six-pack abs sell! (Photo: Marine's lovely sixpack)


Truth About Abs – the success story …

Digital products can make us rich with little upfront costs … 

Tim Ferris published a wonderful interview with Mike Geary and asked him some interesting questions.  Geary gives advice on advertising, buying traffic, the Clickbank marketplace and more. 

Geary brought his product to Clickbank offering affiliates a 75% commission of the $47.00 sale price.  Almost instantly affiliates were switching over to promote Mike’s informational product due to higher commissions.

“I sell a fitness information product called “The Truth about Six-Pack Abs,” which has sold more than 500,000 copies since 2005.

I publish a fitness and health newsletter to about 680,000 subscribers (with subscribers in almost every country), and have built a large content based website that goes along with this fitness newsletter.

I act as a media buyer, purchasing large amounts of traffic (mostly in the fitness/nutrition niche) that I funnel to a few select partners. This allows me to become integrated into several other large fitness and nutrition businesses (they promote my product extensively on their backend) since I act as a very large source of their overall traffic.”

Mike Geary

Truth About Abs revealed …

Let’s look at some of the questions Tim Ferriss asked Mike and our summaries of his responses from the interview:

Tim: Can you describe your muse?

Mike responds saying his business is comprised of three major components: 

The first is his book: “The Truth About Six-Pack-Abs”.  It has sold over 500,000 copies in the last 7 years.  At a price of approximately $50 that’s $25 million.  Not bad for digital product with little cost of distribution.

The next component of Mike’s business is his 650,000+ subscribers to his fitness and health newsletter where he takes advantage of affiliate commissions and selling advertising.

And finally he purchases large amounts of traffic and drives it to his partners who promote his products in return.

Tim: What is the website for your muse?

The main website is www.TruthAboutAbs.com.

How much money are you making?

Tim: How much revenue is your muse currently generating per month (on average)?

The three components listed above generate approximate $1million in revenue each month for a yearly total of approximately $11million.  Mike speaks of his financial freedom in his reply and the feeling he gets from knowing he has changed people’s lives with his work.

Tim:  To get to this monthly revenue number, how long did it take after the idea struck?

It took Mike 5 years of learning marketing to get to the current figures. After just two years he was earning a decent salary at $50,000.year.  Once he quit his corporate job the growth of his business increased tenfold.

Tim: How did you decide on “Truth About Six-Pack-Abs”?

Mike said his mentors told him to follow something he was most passionate about.  For Mike that was fitness and nutrition.  Mike speaks of how he bought a since discontinued information product from Ryan Lee, that turned out to be his best investment.  He said that Ryan’s product inspired Mike and he began to notice that people really wanted and needed information on how to get great abs.

How did you get started?

Tim: How did you get started? What ultimately lead you to your current lifestyle?

In 2004 his internet business started.  He was sick of the time constraints of his corporate job in engineering consulting.  He wanted more time to enjoy hobbies and the company of friends and family.  “Time Freedom” as he put it was the first goal of his online business. 

His second goal is a little easier when we are our own boss.  He wanted to never have to wake up to an alarm clock for work again.  For the past four years he says he hasn’t had to.

His third goal was financial security for his family.  This was on top of what he had already for his family.  Mike was working a cooperate job that pays well.  But he reminded himself that he could work less for a lot more and have even more security for his family. 

He wanted to build on the progress toward all of his goals, but his final goal was perhaps his dream come true. He wanted to be able to travel anytime he wanted and go anywhere he wanted in the world with no financial or time constraints.

Today he has accomplished all of his goals that he set out to accomplish in 2004 his business has grown to 7 figures in revenue.

Tim: What does your daily/weekly routine look like? Where do you live and what does your lifestyle look like?

When he quit his corporate job in 2007 he moved to Colorado because he loved to ski and there was ample opportunity to do so.  His business was booming so he spent most of his time skiing, hiking, mountain biking and other sources of outdoor fun

He speaks of how he has traveled all over North America and the Islands and how he has plans for more travel throughout Europe and Asia.  He travels 10-15 days per month and works about 2 hours per day while traveling. 

He talks about his working habits and admits to putting in 10-12 hours at a time on days where he’s really into it.  His schedule when not traveling is completely free and he says some days when even when he’s not traveling he still only puts in approximately 2 hours.

He started with just 5 visitors …

Tim: What were some of the main tipping points or”A-ha!” moments? How did they come about?

He foolishly believed that a flood of people would rush to his website at first.  In his first month he had only 5 visitors to his site.  The tipping point came when he started using Google Adwords to drive traffic to his pages.  Learning how to buy traffic and profit on Adwords opened the doors to knowledge of how to do the same thing elsewhere on the net.

 In 2007 the main tipping point of his business came.  He put his product on Clickbank.  He wisely offered the maximum commission rate allowed on Clickbank and affiliates flocked to his product because of the higher commissions and ROI.  In just a few months Geary’s product was a top product on Clickbank.

Tim insists that we must treat our affiliates and customers like gold.  He even offered his affiliates as much as 90% commission once they had reached a certain volume of sales.  His visions were large volumes of sales so even if he only made $2 per product he sold the 500,000 copies sold since 2005 earn him $1million.

Tim: What resources or tools did you find most helpful when you were getting started?

He says that Chris Carpenter’s “Google Cash” ebook was super helpful, and…. Ahhh, just kidding, he didn’t say that. I wish he had. :-) I wouldn’t be surprised if he had read it though. How about it Mike, did you read my Google Cash ebook and get something out of it? hehehe

All joking aside, back to Tim’s interview with Mike.

He says that low priced internet marketing, SEO, and PPC e-books were a great asset to him although much of what was in them is now outdated.  They gave him a solid foundation to build on a direction on what he should learn for his online business.

Truth About Abs … Mistakes To Avoid?

Tim: What are some common mistakes when buying media/traffic?

The most common mistake he mentions is when people don’t allow enough traffic to come in before giving up and thinking the ad won’t be profitable.

Another mistake is not testing variations of our ads to see which ones are the best. For example on Facebook he found that ads with a certain picture were more likely to get a click through.  He would have never known this if he invested everything on the one ad sample.

He insists that he expects to lose money on his first campaign but through tweaking the ad copy based on results, the second campaign is usually profitable because of what he learns

Tim’s Interview with Mike

Did you guys like this post? Would you like more like this? Can you believe how much money is in the Fitness niche? $1,000,000 a month? Geesh, that’s incredible! The Truth About Abs is just a single product! Share your thoughts in the comments.

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Leave a Comment

{ 43 comments… read them below or add one }

  1. Roger Battis

    Great article. Would like more for sure. Incidentally the email
    list is not active. Roger

    Reply

  2. the Truth About Abs ReviewDavidivan011@gmail.com Truth About Abs Review

    I’ll immediately grab your rss feed as I can’t find
    your email subscription hyperlink or e-newsletter service.
    Do you have any? Please allow me understand in order that I may subscribe.

    Thanks.

    Reply

  3. Larry

    I think the numbers are a little misleading.

    12 Million per year is allot of money, but lets take a closer look.

    75% goes right to the affiliates that push the book.

    25% left over, still allot of money, then on top of that he has to pay for all the traffic, all the returns, etc….

    Probably makes 1mm per year, which is still very good, but far cry from 12 Million.

    L.

    Reply

  4. Chris Carpenter

    Yeah I know exactly what you mean Larry. But I read in the comments of an interview Mike Geary did
    with Tim Ferriss, that he actually earned $1 million a month in profits.

    Here is the excerpt from a comment Mike replied to:

    “For a clarification on revenue, the way that clickbank works is to take the processing fee and the affiliate fee out before the revenue ever flows into my account, so that $11MM per year actually did not include gross sales numbers. With gross sales, it would be more around $20MM-$25MM per year I’m guessing.”

    And you can see the whole interview and Mike’s comments below it at:

    http://www.fourhourworkweek.com/blog/2011/11/02/the-truth-about-abs-mike-geary/

    Reply

  5. Kenney the Experimenter

    I thought this was amazing when I first read it. You can correct me if I’m wrong, but all of the BIG players online either: buy traffic or have JV partners.

    That’s the “shovel” that they use to make money for their business. This was also a BIG AHA moment for me. It took awhile for me to realize this… Which I don’t understand because when I’m flipping an investment property I buy advertising or alert other investors when I have a property that I’m selling and not holding.

    Lol… it took soooo long to start to apply this idea to my business online. omg… Oh, well I finally got it and business took off with a heck of a lot more control to it.

    … AND yes I read Google Cash when you first released it. It was so interesting then as it still is now to me (the concept). The idea still works just the players in the game have changed (no more Google, for me at least).

    Reply

  6. Teo Coach

    Superb Q & A by Tim. Im an affiliate Marketer in ARgentina doing it all in spanish. Few products available on clickbank but still some biz to run.

    Im now convinced after reading that I must offer at least 80% to affiliates for my own produc on Clickbank Market place. Makes a lot of sense.

    Clap for your post.
    Teo

    Reply

  7. Alice

    I enjoyed and gained a lot of info from this article – thanks

    Reply

  8. kufre

    An eye-opener. Thanks Mr. Chris. Quitting too soon is usually the first major challenge of beginners. Just learnt to stick around a little while…

    Reply

  9. blessing

    Thanks Chris,You have given me a product.I have something that is similar to this.I have something like this for a very long time but I’ve never realize that i can make it to be a product let alone marketing it

    Reply

  10. Mike Mack

    Pretty amazing income just from an exercise program. Who would have thought that would make so many millions?

    Reply

  11. Chris Carpenter

    Totally feel the same way. Especially when you checkout the product. Just a simple ebook. No fancy graphics. Super simple. Just goes to show you that you don’t need all of the whiz bang technology and bells and whistles to make a killing.

    Reply

  12. Peter Dale

    That’s amazing. I used to sell digital products but never thought you could take it so far.

    Reply

  13. Francis

    What a great post Chris. I sure would enjoy reading more info such as the above. It is most informative and when we read we learn. It is great to hear different opinions. The health niche certainly seems the way to go, howeever if it is not your passion it may not work.

    Reply

  14. tadesse

    i like it, thank you for sharing this.

    Reply

  15. Andy Sheilds

    1,000,000 a month? WOW. Some good tips here. I will definately be checking some of them out.
    I dont like the sound of testing out ideas = losing money! Especially when I am on a tight budget. If all my testing fails… I am going to lose a lot of money. :(

    Google adwords are a nightmare as far as I am concerned. They cost a lot of money with very little return. And people are lazy, they will want to visit the site but instead of clicking on the normal link they will click on the pay per click link over and over again. Maybe buy a product once, but continue to use the ad link.

    Also offering big commissions is ok but 90%??? really??? 50% is generous in my books I cant imagine offering 90% that unbelievable.

    Oh well i am going to read all this again and try to figure out how someone can earn that much when it seems they are losing that much.

    Reply

  16. Kenney the Experimenter

    Hey Andy: The reason he gives so much is because he gets it in return.

    If you thought it was hard to pay buy advertising to promote your own product and get the full net amount in profit, then imagine how hard it is for an affiliate to make a profit for your product if they get a small amount.

    If you make it hard for them to promote (little to gain) then you won’t be able to get many affiliates.

    This has now become commonplace for most affiliate programs in Clickbank. It’s also about keeping affiliate interested and wanting to promote your product (time & money)…

    If you don’t take care of them someone else will and you loose money anyway. Plus, it’s more sales than you would have made without them.

    One last VERY important fact: many companies are willing to lose on the front end product knowing that they will make real money when they promote a backend product.

    If you let affiliates make you sales (build your list of buyers in the market), then you can make more money by promoting a backend product. Cost you nothing.

    It’s all about the lifetime value of a customer… If you don’t like the idea of losing money on the front-end (and I totally know what you mean), then let an affiliate promote your product and give him 75%+ and you don’t lose money on the front end.

    You also build a list of people that you can follow up with and get to know better… who share your interest, who you have helped through your products, and then you can make money month in and month out with follow ups (sales or selling ad space in your newsletter). Just a thought… sorry for the looong message.

    Kenney the Experimenter

    Reply

  17. Adediji Aderemi Kamoru

    The interview is motivative, inspirational, narrative, educative and straight to point but, the information contained is still advanced for a novice like me. Why? Because i dont have enough knowledge on the introduction. I got stucked on opening of ordinary blog, posting, publishing, even setting it to people’s view. Well, dont be deterred on your mission of bringing me up, just to let you know my ability. Thanks for every assistance so far.

    Reply

  18. Jennifer

    I got my first website up on online 2 years ago… just getting the thing built was a huge learning curve for me. I have noticed that I tend to have periods of “intense learning” followed by testing and tweaking and implementing some of the new things I learn on my website. I’ve always felt that all of this learning the IM industry (while it is taking me longer than others) is going to culminate into a profitable business. Reading about Mike’s 5 years of learning is inspiring me to keep going even though the learning curve is steep sometimes. Thanks for the helpful info!

    Reply

  19. Chris Carpenter

    Your very welcome! I think the number one mistake I see people make in trying to make an income online, is to quit too soon. Most people don’t make it past 2 months of trying, let alone 6 months. Stick with it and you’ll find success!

    Reply

  20. Richard

    Yeah I am going to write a book ..maybe not right now by the time I am 55 I reckon it should be done..as for health and fitness ..Dr Oz rocks.

    Reply

  21. Trevor

    It is great to hear the back stories of how the internet success’s made their money. Someday I will be telling my story.

    Reply

  22. X

    Great article Chris.

    My take-away is that it took Mike two years to get up to $50,000 per year in sales. From there, look at what he’s accomplished!

    I think that just says a lot about picking the thing you’re going to do and then continuing to improve, improve, improve. It didn’t happen overnight – but now he couldn’t stop it if he wanted to.

    It’s a great story. Hope you’re doing great amigo!

    Reply

  23. Chris Carpenter

    Mr. X is in the house!

    Hey everyone I’ve been getting lots of emails from you asking me if there are any products I recommend on Affiliate Marketing, now that I am no longer selling the Google Cash ebook.

    This is the man you need to follow right here. Mr. X

    I learned a lot from this dude over the years.

    Thanks for making an appearance on my blog!

    Yeah I agree, perseverance and not quitting are key. Most people quit way before the 2 year mark. Imagine if Mike had quit after 18 months.

    Reply

  24. Mike Helton

    Chris,

    I think Mike makes too much money and I should help him spend some of it. (LoL)

    Google Adwords seems to competitive these days. Media buying is the smart thing to do if the search engine is not providing enough organic traffic.

    A guide to good media buying would be a great tool.

    Mike

    Reply

  25. Paul Hobbs

    I love reading about stuff.
    Probably, I will never get to the point of sale though.
    Don’t give up on me yet.
    Paul

    Reply

  26. Liam

    Great Article! I am in the Healthcare field. I’m a Physical Therapist.
    I’m thinking of writing a fitness e-book, specifically aimed at women,
    and putting it on my website. I hear that ebooks are a big earner.
    Any tips on how I can succeed?

    Reply

  27. Chris Carpenter

    Hi Liam, That’s a big part of what this blog is about. I’ll be posting a video soon that outlines the process. Subscribe to my newsletter and I’ll send you updates whenever I post something new.

    Reply

  28. TC

    Hi Chris,

    Once again a very informative post. Since I have a product in the making and working on marketing ideas, this post is very helpful and has my setting my goals a lot higher than what I would have.

    Wow! One million a month? I can set here and think of how different my life would be just bringing in $15-20,000 a month and with what I have in front of me I know that it is very doable.

    If I offered a fat deal to affiliates thru CB and I just made $1 per sale I could be on “The Millionaire Fastlane” (by MJ DeMarco) which by the way is a Great read.

    If I want to make a million dollars then I just need to get my product in front of a miilion people that need it and just make $1 per sale or get it in front of 500,00 people at $2 ect.

    Great stuff Chris. Keep it coming!

    Reply

  29. Chris Carpenter

    TC, there is a great book you might want to read, “The Magic of Thinking Big”. It talks about how everyone is stuck in mediocrity and so it is very competitive there.

    Most people when they plan their new business they aim their sights too low, or in the middle ground.

    The book claims that if you aim your sights higher, then there is much less competition.

    I believe this is true.

    Reply

  30. TC

    “if you aim your sights higher, then there is much less competition.”

    I like that! “Climbing the mountain is the hardest part but the higher you get, the better your sight”.
    To climb the mountain though you need to have good advice from someone experienced so you take the right the right gear and the right path to get there.

    Chris, I am confident that you have the experience to help anyone that will listen and that will take action get there. Thanks for taking the time to give that advice.

    As Zig Ziglar often says “See You at the Top”!

    Reply

  31. Dale Loflin

    I’ve been in the housing business over 30 years now and have struggled with finances lately. You just gave me an idea for a ebook that hopefully will help! Thank you.

    Reply

  32. Chris Carpenter

    Awesome!

    Reply

  33. Duane

    Very insightful stuff. Give more to make more. Don’t be afraid of making mistakes, but instead embrace mistakes as a means to improving and creating a more profitable product. Be patient and dilegent with your business/ product because immediate results are not likely.
    In this age of making fast cash on line, these are concepts that are not discussed in the sales pitch, but are crucial to the success of an online business. Maybe that is why most people fail at online businesses. I would love to see a sales pitch that talks about the budget you should have for starting fast and seeing fast results. If I’m going to follow a particular person’s online business model, I want to know the truth about how much it is going to cost me and how long it is going to take to see real results. Tell me that a guru wouldn’t gain a great following by just spelling all this out. It may not mean a sale today, but it may mean many sales down the road.

    Reply

  34. Chris Carpenter

    Well said! I agree!

    Reply

  35. Alvin Buchanan

    Amazing what one can do with a little common sense and plenty of hard work.

    Reply

  36. Eli

    That’s a great post. The success that Mike is having is pretty amazing when he only had 5 visitors that first month. He’s come a long way for sure. Thanks for sharing.

    Reply

  37. Mat

    Chris

    Really like this idea of conveying success tactics via smart marketer’s ‘success stories’. (Looking forward to the next one).

    By the way, I love the way you allow those leaving comments to subscribe to your list at the same time. Is this achieved with a WP Plug-in – and – if so which one please? (By the way, I’m on your list already).

    Reply

  38. Chris Carpenter

    Will do Mat!

    The plugin is called “Action Comments”.

    Reply

  39. Ron Borg

    Incredibly inspiring! Now, I haven’t read The Truth About Six Pack Abs but I’d be willing to bet that it contains very little “new” information. It wouldn’t even surprise me if it was a PLR product. It just proves that marketing is everything and finding your niche is paramount. If you can earn an income from promoting your passion, you can live the life you always wanted.

    Reply

  40. Chris Carpenter

    Very true Ron.

    Maybe you have seen the product, “Fat loss for Idiots”?

    Not much to that product. Nothing earth shattering that is for sure. Yet his story is similar to Truth About Abs. Well at least his revenue is similar. On his Affiliate page a couple years back he was showing his earnings of over $20 million a year.

    Reply

  41. Gabriel Wigington

    Mike does great job of sharing truth and revealing lies told in industry! I’m a fellow fitness professional myself. And am learning a lot from him.

    Reply

  42. American Girl Kanani

    I’ve been a fan of Mike’s for quite a while. He’s a very good marketer – I get at least 4 or 5 emails a week from him and I haven’t unsubscribed yet.

    Reply

  43. Jon

    The health niche covers such a vast range of problems seeking solutions that it’s a multi-billion dollar market. Along with relationships it will always be an evergreen presenting ample opportunity for affiliates and marketers to earn substantial incomes.

    Reply

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